Conference Details

Destination Creation

A Conference on the thinking and practice related

to Place Making and Place Branding

6 & 7 March 2012, Royal Marine Hotel, Dún Laoghaire, Ireland

Hosted by Dún Laoghaire-Rathdown County Council

Why attend?

An excellent opportunity to explore innovative ways to make places more attractive for living, working and playing by:

  • Engaging with experts
  • Networking with people and organisations committed to destination creation
  • Getting good ideas for your own place

Target Audience

The conference is planned for an audience of decision makers and actors at the local level. Hence Elected Members, Council officials, design and marketing professionals, local development practitioners, community leaders and social entrepreneurs will all find value in the content presentation and participant interaction at the conference.

Conference Programme

Tuesday 6th March 2012

Welcome – An Cathaoirleach, Cllr John Bailey

Session 1:

  • Why do certain places get all the nice shops? 
    • Tim Radley, Managing Director, VM Unleashed (a UK-based international Retail Consultancy)      

  • A masterplan to make Dun Laoghaire Harbour an international waterfront destination
    • Gerry Dunne, CEO, Dun Laoghaire Harbour Co

  • Re-branding Dún Laoghaire: Successes of the BRAND Project
    • Wessel Badenhorst, Project Manager, Dún Laoghaire-Rathdown County Council
Participant networking (Tea/coffee)

Session 2:

  • Selling Kilkenny abroad: The 'Invest Kilkenny' Marketing Programme
    • Joe Crockett, County Manager, Kilkenny County Council

  • The Titanic Quarter: Belfast rises again
    • Conal Harvey, Chairman, Titanic Quarter Ltd.

  • Building on Dublin's Identity: The Dublin Identity Branding Project
    • Lorna Maxwell, SEO, Economic Development, Dublin City Council
Day 1 - Question and Answers

Dinner in Dún Laoghaire - your choice!

Wednesday 7th March 2012

10.00  Registration and tea/coffee
10.30 Welcome and Recap of Day 1

Session 3:

  • The challenge to achieve levels of co-production that result in place regeneration 
    • Dr. Hans Schlappa, Hertforshire University Business School
  • Developing the Dublin Mountain trails
    • Richard Cremins, Board director, Dublin Mountains Partnership

  • Bloomsday in Dún Laoghaire – Linking heritage and fun to retail
    • Don McManus, Chair, Dún Laoghaire Business Association

  • The Dundrum Town Centre experience
    • Don Nugent, Director, Dundrum Town Centre
12.30 Lunch

Session 4:

  • Helping people create and sustain public spaces that build stronger communities 
    • Fred Kent, Founder Project for Public Spaces, New York

  • Streets as Places – Global examples of the positive effects of street transformations
    • Gary Toth, Vice President, Project for Public Spaces

  • The Metals Project – Public space creation in Dún Laoghaire
    • Bob Hannan, Senior Architect, DLRCC

Panel Discussion: Moderator – Olivia O’Leary

  • What methods and principles do we apply in developing and promoting our own areas? What works well? What can we do differently?
17.00 Evaluation and Conclusion
19.00 Cocktail Reception

Gala dinner: Guest speaker - Tánaiste Eamon Gilmore 

  • Branding Ireland Inc. - strategies at local level.

Got questions?

Email us on  or call us on +353 1 442 9249

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